The importance of knowing your client’s “why”?

Posted in: Clients | Mindset 18 Feb 22

When helping the coaches that we mentor with their clients, one question we often find ourselves asking is “Why does your client want what they want?”.

The coach stops, thinks, then starts with, “Erm… I think it’s because…”

It’s well known that knowing your ‘why’ is just as important as knowing how to get there.

If you don’t know your client’s why,
-You don’t know their motivators.
-You don’t know if they really even want this goal.
-You might not deliver the outcome they’re actually hoping for.

In other words, put more time and depth into your consultation and relationship building.

 

You might not get down to their true ‘why’ during the first consultation, but over time with more trust and open conversation, you can reach the real reasons.

For example:- Very few people want to lose fat, in order to just lose fat.

More often than not, it comes down to them actually wanting to feel more confident, to improve their health, or because they think it will bring them happiness.

The reason this is so important for you to know as a coach, is because we know that fat loss in isolation doesn’t make someone happy.

If it truly did, we wouldn’t have an ever-increasing obesity crisis on our hands.

Suddenly your role as a coach and the service you provide has shifted.

You’re not only required to deliver on your client’s physical goal, but also address the issues around linking their end goal with their true ‘why’.

With this, you will gain a much greater understanding of your client’s adherence levels.

If your client isn’t sticking to the plan, then maybe it’s because neither of you know the ‘why’.

If you want to be a better coach, learn your client’s why.

Do you need to up skill in the area of managing your clients mindset and helping your clients achieve their goals,?

Learn more about our online Personal Training Mentorship program by clicking HERE

 

Announce

New
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2019 collection

Let’s face it, no look is really complete without the right finishes. Not to the best of standards, anyway (just tellin’ it like it is, babe). Upgrading your shoe game. Platforms, stilettos, wedges, mules, boots—stretch those legs next time you head out, then rock sliders, sneakers, and flats when it’s time to chill.

Announce

New
arrival

2019 collection

Let’s face it, no look is really complete without the right finishes. Not to the best of standards, anyway (just tellin’ it like it is, babe). Upgrading your shoe game. Platforms, stilettos, wedges, mules, boots—stretch those legs next time you head out, then rock sliders, sneakers, and flats when it’s time to chill.